Course in Applied Creativity in Digital Environments (Virtual)

Contents

Students will discover the new reality of creativity in the digital world and its impact on the creative process. First, they will work on different creative techniques and theories from reference authors and put them into practice using the Canvas methodology. On the other hand, they will review the steps of the creative process and work on generating ideas and creative communication actions for real brands, both by exploiting the potential of new-generation media and channels and by projecting brands into the future using technology. Finally, they will learn from the best practical cases and understand the keys to evaluating the creativity of advertising messages with good judgment.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Eduard Bonet

Additional information

https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online

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