Specialisation Courses
  • UAB Specialisation Course
  • Code: 3170/18
  • 18th edition
  • Modality: Face to face
  • Credits: 6 ECTS
  • Start date: 08/05/2026
  • Finish date: 20/06/2026
  • Places: 10
  • Orientation: Academic, Professional
  • Price: 654 €
  • Special price 491 €
    Group of application:
  • Teaching language: Spanish

Contents

Students will discover the new reality of creativity in the digital world and its impact on the creative process. First, they will work on different existing creative techniques and theories from reference authors, putting them into practice with the Canvas methodology. Additionally, they will review the steps of the creative process and work on generating creative ideas and communication actions for real brands; both by exploiting the potential of new generation media and channels, and by projecting brands into the future through the use of technology. Finally, they will learn from the best case studies and understand the key criteria for evaluating the creativity of advertising messages with good judgment.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Eduard Bonet

Phone: 935812865

Additional information

https://uabcom.com/masters/estrategia-y-creatividad-digital-ecd

More information