Specialisation Courses
  • UAB Specialisation Course
  • Code: 3229/13
  • 13th edition
  • Modality: Online
  • Credits: 9 ECTS
  • Start date: 19/02/2026
  • Finish date: 22/04/2026
  • Places: 10
  • Orientation: Professional
  • Price: 927 €
  • Special price 695 €
    Group of application:
  • Teaching language: Spanish
  • Location: Virtual

Contents

In this course, students will work on the fundamentals of online advertising communication, as well as the basics of strategic planning (consumer analysis, environment, brand, competition, positioning, measurements, segmentation, etc.) as the first stage of developing advertising campaigns. They will also review current trends in digital communication and apply all these concepts in different practical exercises. Finally, they will explore the possibilities offered by social media platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) for designing campaigns.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Eduard Bonet

Additional information

https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online

More information