- UAB Specialisation Course
- Code: 3229/13
- 13th edition
- Modality: Online
- Credits: 9 ECTS
- Start date: 19/02/2026
- Finish date: 22/04/2026
- Places: 10
- Orientation: Professional
- Price: 927 €
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Special price 695 €
Group of application: Winners of any of the editions of the Digital Communication Research Awards for Final Degree Projects, organized by this master's program since 2017
- Teaching language: Spanish
- Location: Virtual
Contents
In this course, students will work on the fundamentals of online advertising communication, as well as the basics of strategic planning (consumer analysis, environment, brand, competition, positioning, measurements, segmentation, etc.) as the first stage of developing advertising campaigns. They will also review current trends in digital communication and apply all these concepts in different practical exercises. Finally, they will explore the possibilities offered by social media platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) for designing campaigns.Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact
Eduard Bonet
Additional information
https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online