Specialisation Courses
  • UAB Specialisation Course
  • Code: 3169/18
  • 18th edition
  • Modality: Face to face
  • Credits: 9 ECTS
  • Start date: 13/02/2026
  • Finish date: 11/04/2026
  • Places: 10
  • Orientation: Academic, Professional
  • Price: 981 €
  • Special price 734 €
    Group of application:
  • Teaching language: Spanish

Contents

During the course, students will work on the fundamentals of online advertising communication, as well as the basics of strategic planning (consumer analysis, environment analysis, brand analysis, competition analysis, positioning, measurements, and segmentations, etc.) as the first stage of developing advertising campaigns. They will also review current trends in digital communication and apply all these concepts in various practical exercises. Finally, they will explore the possibilities offered by social platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) for planning campaigns.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Eduard Bonet

Phone: 935812865

Additional information

https://uabcom.com/masters/estrategia-y-creatividad-digital-ecd

More information