Master's Degree in Art Direction and Communication

Specific skills

KNOWLEDGE

KT01. Identify the basic concepts linked to communication.
KT02. Distinguish the elements, forms and processes of creativity in the advertising and cinematographic fields.
KT03. Distinguish the technological elements necessary for the creation of complex audiovisual pieces.
KT04. Identify the processes, structures and techniques of communication, design, advertising and audiovisual.
KT05. Identify the principles and concepts for the projection of a brand or product.

SKILL

ST01. Convey information, ideas and solutions in an appropriate manner to a specialized or generalist audience respecting linguistic diversity, social, cultural, gender and economic realities.
ST02. Act with commitment to rigor and quality in professional requirements and with respect for linguistic diversity, social, cultural, gender and economic realities.
ST03. Have the ability to collect and interpret relevant data from a briefing or a graphic or audiovisual production assignment to identify the most relevant actors and create visual discourses.
ST04. Create visual and audiovisual messages for the different supports and in the different formats that allow the technological evolution of the graphic and audiovisual sectors.
ST05. Identify the needs of audiences and audiences as well as the new realities of the environment that allow conceptualization and translation into graphic and audiovisual images
ST06. Interpret the main issues related to the information society that facilitate the creation of new messages and new images, their operation and the various associated trends.
ST07. Operate in different computer, digital and AI environments associated with the multiple disciplines of communication.

COMPETENCES

CT01. Apply the concepts, methods and techniques of communication and art direction to formulate and develop visual and audiovisual products
CT02. Implement an audiovisual script deploying all the elements specific to art direction.
CT03. Implement a creative branding or advertising concept by developing the entire creative, graphic and audiovisual associated universe.
CT04. Exercise the responsibilities of the area of communication and art direction associated with an organization (company, agency, audiovisual production company).
CT05. Exercise the responsibilities and coordination of the art direction of an audiovisual (film, documentary, etc.) and/or advertising project, the coordination of setting spaces, scenography and objects, costumes and props and the lighting
CT06. Manage the budget and work schedule of an art direction project in the areas of design and branding, advertising, art direction and photography, seeking to optimize resources and project development time.

Title obtained

Lifelong Learning Master's Degree in Art Direction and Communication