Study plan Bachelor's Degree in Interactive Communication

Basic skills

• Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
• Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
• Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethical relevant issues.
• Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
• Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.

Specific skills

• Distinguish between and apply the principal theories, conceptual frameworks and approaches regulating interactive communication.
• Identify the characteristics of information systems from both a conceptual and a practical perspective.
• Associate mathematical and physical processes and theories, and their application to the world of databases, with the creation of interfaces and with augmented virtual reality.
• Determine and plan the technological infrastructure necessary for the creation, storage, analysis and distribution of interactive multimedia and social-networking products.
• Integrate knowledge of design, language and photographic and audiovisual techniques to bring meaning to different types of content.
• Plan, implement, analyse and evaluate social-media marketing campaigns and implement automation systems in management.
• Apply and integrate knowledge in the fields of social sciences, humanities and engineering to generate complex products and services tailored to citizens' needs.
• Design and create aesthetically pleasing, usable interfaces based on users' needs.
• Devise, create, activate and integrate virtual and augmented-reality spaces, characters and objects. Promote and launch new products and services based on massive-scale mining and analysis of data from the Media.
• Promote complex and innovative professional and business projects in new media and publicise them efficiently.

Transversal skills

• Search for, select and rank any type of source and document that is useful for creating messages, academic papers, presentations, etc. 
• Display the ability to lead, negotiate and work in a team. 
• Manage time efficiently and plan for short-, medium- and long-term tasks. 
• Display ethical concerns and empathy towards others.